In an effort to increase consumer engagement with the AMBIEN CR brand, we created a series of interactive tools (with varying levels of engagement) to educate, engage, and empower those with sleep troubles to treat their insomnia. Insomnia is one of those conditions that many people tend to deny having. So in order to shed some light on the topic and to encourage sufferers that they aren’t alone, we created a real-time sleep poll on ambiencr.com—allowing visitors to see how they stack up to the rest of America. 

Sleep Poll start page:

Sample results page: