To honor the 20th birthday of Biolage, we created a fully-integrated campaign concept that celebrated all of the things they had had learned along the way—from trends worth forgetting, to timeless memories. We were tasked with coming up with something disruptive that would freshen up the brand, celebrate how far it had come, and bring it to life. And thus, the Biolage Top 20 on Being 20 idea was born.

In-salon shelf talker concepts: