When is something considered “finished”? Not everyone’s answer is the same, but for some, the common thread is when something is deemed flawless. Rowenta products embody and share this infatuation with the impeccable. To this end, we concepted and created a 360º campaign that celebrated impeccability among those who admire the finest of details, those who become consumed by precision—artists, stylists, designers, even Rowenta engineers and, of course, their consumers.

Guerilla/OOH concept — interactive wild postings to be released around NYC during fashion week: