In support of the launch of LG’s new TurboWash washer, that can shave 20 minutes off of standard load times, we created an engaging Facebook promotion. The sweepstakes featured photos of real people experiencing messy moments. Users were asked to choose which situation they would rather fast forward through, for the chance to win a Grand Prize. The promotion also featured a series of comedic videos featuring Sharon, an overwhelmed mom whose laundry got a little out of hand.

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